What do Ministers want and what do they need?
What does the Media want, and what do they need from Defence?
Defence Media Awareness
In this module you will better understand the difference between Owned, Earned and Paid Media and how they have evolved with the advent of digital media. Learn about the role of Strategic Communications and how it is a vital asset to any organisation and why strategy is necessary to managing communications. Lastly, examine the difference between internal and external communication channels and the distinct role and function they play in an organisation.
Writing for the Minister’s Office
Linking Parliamentary and Media Acumen to Your Role
Operating with political acuity
Public servants, politicians, their staff and other stakeholders have many requirements and responsibilities. In this module you will learn to identify such requirements and understand the characteristics of political acuity and acumen. Lastly, you will grasp a basic framework to apply to questions of judgement for public servants undertaking their work.
Writing for the Australian Public
Governance structures and processes
Understand the value of formal structures and processes in order to effectively engage with them and maximise the effectiveness of using them. Be able to differentiate between a governance and management mindset in order to maximise the efficiency of formal processes, and finally apply good practice in your participation in formal structures and processes in order to consistently maximise effectiveness and efficiency of outcomes.
Report Writing for all levels and Roles
Learning from the past to stay a step ahead
Mark Crossweller ASFM