Overview

Public Service leaders require a unique set of competencies to successfully navigate the complex, and often sensitive, political and social contexts in which they operate. Learn to develop discernment, insight and performance in political and media interactions.

Learning objectives

  • Develop a collective capability to collect and analyse intelligence and data from diverse sources and transform it into practical information
  • Enhance your relation building skills, create compelling and clear narratives from diverse intelligence and data
  • Increase your adaptability and responsiveness for media related work and political acumen

Stream topics

What do Ministers want and what do they need?

Ben Hubbard

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Join Ben Hubbard - the former chief of staff to ex-Prime Minister Julia Gillard to understand the key legal and institutional arrangements for Ministers and public servants. Learn to identify key requirements of Ministers and their Officers and the activities that can be undertaken to better meet demand in supporting Ministers.

What does the Media want, and what do they need from Defence?

Helen Kapalos

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Journalist and television presenter Helen Kapalos will take participants through identifying new media and explaining how it must meet the needs of a diverse audience in a digital world, as well as learning what makes a media outlet credible. Understand the importance of Access, Accuracy and Transparence and the role of each in closing the gap between government and good citizenry.

Defence Media Awareness

Helen Kapalos

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In this module you will better understand the difference between Owned, Earned and Paid Media and how they have evolved with the advent of digital media. Learn about the role of Strategic Communications and how it is a vital asset to any organisation and why strategy is necessary to managing communications. Lastly, examine the difference between internal and external communication channels and the distinct role and function they play in an organisation.

Writing for the Minister’s Office

Simon Kent

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Develop a practical understanding of the role, purposes and types of ministerial letters and briefings. Gain an appreciation of how to adjust to the different requirements and approaches required for each task. Improve your writing skills within the arena of ministerial work.

Linking Parliamentary and Media Acumen to Your Role

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Coming soon

Operating with political acuity

Ben Hubbard

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Public servants, politicians, their staff and other stakeholders have many requirements and responsibilities. In this module you will learn to identify such requirements and understand the characteristics of political acuity and acumen. Lastly, you will grasp a basic framework to apply to questions of judgement for public servants undertaking their work.

Writing for the Australian Public

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Coming soon

Governance structures and processes

Simon Kent

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Understand the value of formal structures and processes in order to effectively engage with them and maximise the effectiveness of using them. Be able to differentiate between a governance and management mindset in order to maximise the efficiency of formal processes, and finally apply good practice in your participation in formal structures and processes in order to consistently maximise effectiveness and efficiency of outcomes.

Report Writing for all levels and Roles

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Coming soon

Learning from the past to stay a step ahead

Mark Crossweller ASFM

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Learn how to contextualise the operational environment in which you work, and understand trends and drivers that will shape the future direction of your work. Join Mark Crosweller as he guides you through developing personal and organisational agility to more competently and confidently manage unforeseen challenges and unintended consequences.